Effective Search Engine Optimization.jpg

 

Effective Search Engine Optimization

 



More help with your Search Engine Optimization

Remember what I said earlier about effective and ethical search engine optimization? These little tips will help your ranking a great deal. They are totally ethical and very effective. Some may seem minor but do them all. A whole lot of minor things will add up to a major difference.

Take a look around this page. Notice how many times you see the phrase "Effective Search Engine Optimization". These are my keywords for this page. Each page has these same positions available for that page's keywords. Check some other pages out. You probably didn't even notice this until I pointed it out to you. It doesn't look out of place but helps a lot with SEO.

You can always add a colored bar as a design that you can use for your keyword phrases. If you used one of my sample pages to get started, you have this in place already. If you didn't use a sample page, you can always add this bar to the very top of each page or the bottom (see orange bar below) or just find inconspicuous places like I have here. These words are not here to benefit your visitors so you don't have to worry that they can't see them.

IMPORTANT NOTE: You do have to make these words visible. If you make them the exact same color as the background, you will get penalized from the search engines. Use a color that is very close but not the same if you are using a decorative bar.

Next, notice the space box above that says 'Affiliates'. This is just what I call a Keyword Box. Use it as a page title. Put your most important keyword for the page in that box. This is just an extra "freebie". It looks normal to your viewers and helps a lot with the search engines. I have a jpg image here but you can use text. Make this an H1 heading.

Under that is where you information actually starts. Use an H2 heading here. this will make this information more important to the search engines.

Your HTML editor will have a way to add heading tags. If it doesn't, it will look like this in your code:
<h2>More help with your Search Engine Optimization</h2>

Also, add your page title to the bottom of your page. Remember your page title? It looks like this:
<TITLE>Computer Parts | Computer Services</TITLE>
Remove the <title> tags and just add the words. Try to put it where it will look like it belongs.

Some people will add this to their copyright like this:

Copyright 2005 - KnowItAllAffiliates . com - Computer Parts | Computer Services - All Rights Reserved

 
Or you can put it directly above or below your copyright. Like this:


Copyright 2005 - KnowItAllAffiliates . com - All Rights Reserved
Computer Parts | Computer Services

Computer Parts | Computer Services
Copyright 2005 - KnowItAllAffiliates . com - All Rights Reserved

One last thing and you can move on. Remember when you were creating your pages and I said you can name them anything? Well you are going to change the names now. You are going to make them into keyword names. You will have to leave your index page alone. You need this page to call up the rest of your website.

The rest of the page names can be optimized. If your have a page named http://www.computers.com/parts1.html   change it to
http://www.computers.com/computerharddrives.html
Make the name of the page one or more of your main keywords or a keyword phrase.
Do this to every page. Give the page name meaning to the content. Search engines love this.

That is the end of this section. I know it took forever but it will be easier the next time, if you build a second website. Learning new things always takes time. Do all of this optimization and you will have a huge jump on your competitors.

 

Brad Callen created an excellent program, SEO Elite, that will make your search engine optimization job super simple. You can buy his program if you can afford it. The good news is, he also has a free guide that will go into much more detail about tips and tricks for getting top search engine rankings. The guide is called "7 Days To Massive Website Traffic" You have to sign up for the guide with your name and email address and he will send you the link to this guide. Thru out the guide he tells you about his program, SEO Elite, but he also tells you how to achieve all the same optimizations without his program. He will tell you that you can achieve these results easier with his program, and I'm sure you can, but he also points out that it is not necessary to buy the program. Get the free report, read it and use the information. Some of what he will tell you we have already covered here. Read it again anyway, you can't have too much information. You don't have to buy the program to get the information. The guide is totally free. Right Click Here! and Save Target As... Save to your desktop so you can find it and read it.

You will only have to read and do the first 3 lessons before you return here. Don't try to go any further right now. We will get back to Brad later in our off page optimization steps.

Ken Evoy at SiteSell has a great, free, Affiliate Masters course. Remember, anything free is going to be loaded with advertisements. Just read the information. It is very valuable stuff. If you didn't get this free guide in step one, here's your second chance Netwriting Masters Course . If you want to look over the Complete Site Build It! Reference Center Click Here. Lots of great, free material for you there. Ken has been helping people build successful websites since 1997. He knows what he's talking about. Read what he has to offer.

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