More Search Engine Optimization
Yes, there is always more to do.
While you are waiting for your domain name to resolve, you can start
working on more search engine optimization.
Make sure each of your pages has a link to your main page, home page.
Make sure each of your pages has a way to contact you. You can add a contact
form or a simple email link will do. If someone need more information about
a subject and can't reach you, they will go somewhere else. If you don't
have the answer to a question, look it up. The internet is a good place for
this. :)
To add an email link, use the following format:
<a href="mailto:help@computers.com">Email Me</a> It will look like this
Email Me
Be sure to use your domain name, not computers.com
Questions you get from your visitors are a great way to find out what
people are looking for. Once you look up the information to help the
immediate surfer, go on to build a page about that information. If one
person is asking about it, it's very likely more people want that info too.
Don't forget to optimize the new page.
You can use questions that are simple to answer to build a FAQs page.
Create a privacy statement page. You can copy mine and change it to work
for you or create you own from scratch. Make sure every page links to it.
Make your pages link to each other when ever it is relevant. (Search
Engines really like these types of links.) If you are writing about computer
hard drives and you make a reference in the content to computer games, make
that phrase (computer games) link to your computer games page. You could
also add a reference to bigger hard drives on your computer games page and
link back to the hard drive page. Use the keyword(s) for the page you are
linking to in your link title.
Go through your entire site now and see where you can link pages and add
the links. Don't forget to add your title tags to these new links.
A webmaster's work is never done.
Here's some more stuff for you to get started on:
You will want to start your own article directory. This will just be a
simple directory, nothing fancy. You will use this to build more traffic to
your site. Exceptional traffic, this is important, do it.
It's pretty easy to start. Make a new folder in your website called
"articles". In that folder create two pages. One will be "Today's Article"
the other will be "Article Archives". Use your page template that you
created earlier.
On the Today's Article page, make a table to hold your article. Use the
following example or create your own:
| Today's Article |
| Article Name |
Authored by: Author's name |
| Article body Author's Bio |
| Re-print Rights |
You won't want to leave the table borders showing, this will look dumb. I
left them here for you to see what I did. You will be able to get other
people's articles on your topic to use here. You can also write your own.
You will want a mix of yours and other peoples to get a good range of
viewpoints.
Each day, put up a new article and list the old one on the archives page.
When this day is over, you will rename this page by using "save as" to match
the article name and put a link to that page on your archives page. That
will leave your Today's Article page and also give you a new page with the
old article. Then re-open the Today's Article page and put a new article
there. Save it.
You will be using these articles to build your RSS feed. This will bring
huge amounts of traffic to your site.
Make sure you have the following information on your Today's Article
page:
Your article archives page only has to be a simple list of past articles
linking to those articles. Remember, each old article will have it's own
page.
Your reprint rights should say something to the effect that anyone may
take any articles from your site to use on their site as long as the article
is left intact. The authors bio must be included and a clickable link back
to your site must also be included. Give an example of the link back that
you want them to use:
This article courtesy of Computers.com. <-- not a real link.
Many people will just copy and paste this link to their site so make sure
you add your title tag to it.
Lets start working on your
RSS feed.
|